Honevo - Sylper

Health Science Branding & Digital Platform Development & Digital Marketing

Building brand awareness and securing trust in a leading-edge health science product.

CLIENT: Honevo

FOCUS: Brand Strategy, Content Creation & Web Design

Refined content strategy precisely targeted to grow brand awareness, engender trust, and convert to sale.

Services

Brand Strategy & Messaging

Creative Art Direction

Customer Research

Paid Media Strategy & Execution

Content Creation

Landing Page Development

The Challenge

The brand was looking to break into the US market with a highly effective, yet little-known product. Content that spoke specifically to US audiences – that educated them and gained their trust – would be required to bridge the knowledge gap. Skillfully executed strategies utilizing carefully crafted messaging was on order.

The Approach

Starting with creatively engaging and impactfully informative video and copy content, Sylper crafted a strategy designed to grow brand awareness while maximizing product sales. Facebook and YouTube ad campaigns leveraged precisely targeted audiences. Familiarity and trust grew with repeated exposure to remarketing tactics and influencer advocacy. A beautifully rendered and highly informative landing page, optimized for sales, converted the new traffic to new customers. A dedicated US Based website was designed and developed to bring the product to market in the US. Digital ad assets were created to build awareness, trust and product promotion.

Color Pallete

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Rosacea has finally met its match in this new, unique, scientifically proven treatment.

Precisely segmented audiences allowed for the right message to reach the right user at the right time.

Over 85 targeted audiences were created for this campaign, resulting in highly relevant messaging and optimized paths to purchase.

Extremely satisfied with Sylper's services, particularly how they realized our vision on our website. The team dedicated many hours daily to edits, making us feel un-rushed. The outcome is a phenomenal website, and the post-launch SEO efforts have been thoroughly successful.

Anthony Lawler, CMO